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Oilseed Highlights

Large U.S. Export Sales Today's USDA export sales report once again showed U.S. exporters made large sales last week. The report indicated U.S. exporters sold 926,200 MT of soybeans for shipment in 2011/12 and 483,000 MT for shipment in 2012/13, which exceeded trade expectations. As usual, the largest buyer was China at 603,800 MT for the current marketing year and 365,000 MT for 2012/13. Other significant buyers were unknown destinations, Mexico, Japan and Taiwan.U.S. soymeal export sales last week totaled 221,100 MT for 2011/12 and 11,700 MT for 2012/13. The main buyers were the Philippines, Ireland, Peru and Latvia.U.S. soybean and soymeal export sales have picked up noticeably in the last few weeks as foreign buyers turn to the U.S...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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