World Perspectives

Ukraine Exports and EU Policy; Targeting Brazil

Ukraine Exports and EU Policy Russia is not just attacking Ukraine’s ability to export grains but may be threatening EU member states on the eastern periphery. Drone strikes on the port of Reni occurred a few hundred yards across the Danube from NATO member Romania. The UK is warning that Russia may target civilian ships in the Black Sea. After all, this will not only make Russia a more important global supplier of grain but raise the prices they receive as well. However, EU Agriculture Commissioner Janusz Wojciechowski says Brussels is ready to assist Ukraine in exporting 4 MMT/month of grain and oilseeds through its solidarity lines involving railways, rivers and roadways. As grain prices rise, the more innovative will be the expor...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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